Did Thunderbolts set a brand new bar for Marvel Studios? Disney CEO Bob Iger reveals how the newest sleeper hit displays a change in technique.
Marvel Studios has take a reputational hit over the previous few years. Whereas completely no manufacturing home has seemed good over the previous few years, sans A24, there’s possibly just one or two which have confronted extra scrutiny than Disney. Between a decline high quality of Disney Plus originals and controversial function programming, the Home of Mouse can’t appear to discover a win.
And it appears Disney itself is conscious of the reputational harm the corporate has suffered over the previous few years. Following the discharge of Thunderbolts, which has confirmed to be a shock vital and business hit, CEO Bob Iger mirrored on how Marvel Studios has been perceived over the previous few years. He claims the trigger was an strategy of “amount over high quality”.
“Everyone knows that in our zeal to flood our streaming platform with extra content material, that we turned to all of our inventive engines, together with Marvel, and had them produce much more,” Iger defined to Selection. “We’ve additionally discovered over over time that amount doesn’t essentially beget high quality. And admittedly, we’ve all admitted to ourselves that we misplaced just a little focus by making an excessive amount of. “
Marvel Studios’ Daring New Technique
Bob Iger continues on by explaining that Disney might be taking a brand new strategy in terms of Marvel Studios. Or, reasonably, going again to the sooner strategy of placing the movie franchises first. Because the CEO tells it, Thunderbolts is the primary instance of this new ethos, which is able to hopefully end in higher high quality shifting ahead.
“By consolidating a bit and having Marvel focus way more on their movies, we imagine that may end in higher high quality. I believe the primary and greatest instance is Thunderbolts*. I really feel superb about that.”
In fact, Thunderbolts is only a testing floor. Bob Iger, Marvel Studios, and everybody else at Disney is aware of that the true take a look at of returning a normal of high quality to the massive display screen is Avengers: Doomsday. Although with the clock ticking down on their March launch date and filming solely simply now choosing up, there’s no certainty to the movie’s capacity to wow audiences.
Thunderbolts is now taking part in in theaters. Keep tuned for the newest information relating to the way forward for the Marvel Cinematic Universe, and ensure to subscribe to our YouTube channel for extra content material!
