Many are interested by Donald Trump‘s choice to deliver Corey Lewandowski again into his 2024 marketing campaign after years of controversy. Lewandowski, who was a key determine in Trump’s 2016 marketing campaign, has a historical past of divisive actions that led to his dismissal and raised questions on his return.
So, why has Trump rehired Lewandowski, and what does this imply for his marketing campaign technique? Right here’s an in depth examination of the scenario and its implications.
Donald Trump brings Corey Lewandowski to his marketing campaign
Donald Trump has reappointed Corey Lewandowski as a senior adviser to his 2024 presidential marketing campaign (through New York Occasions). Lewandowski, who served as Trump’s marketing campaign supervisor in the course of the 2016 election, has been a polarizing determine. He was dismissed from his marketing campaign function amid controversies, together with allegations of misconduct. Regardless of this, Trump has maintained a detailed relationship with Lewandowski. Now, because the marketing campaign enters its vital ultimate months, the previous president has introduced him again into the fold.
This transfer is a part of Trump’s effort to strengthen his marketing campaign group in a difficult race towards Kamala Harris and Tim Walz. Alongside Lewandowski, Trump has additionally introduced again seasoned veterans like Tim Murtaugh, Alex Pfeiffer, and Alex Bruesewitz to boost management and technique as he seeks to reclaim the presidency.
Rehiring Lewandowski is especially notable on account of his previous controversies. In 2021, officers eliminated him from a management function in a pro-Trump tremendous PAC. This choice adopted accusations of undesirable sexual advances towards a donor’s spouse (through CNN).
Regardless of this controversy, Lewandowski has remained influential in Republican circles. He has continued to advise the GOP and performed a job within the 2024 Republican Nationwide Conference. His return to Trump’s marketing campaign highlights the previous president’s desire for loyalists with whom he has a protracted historical past.
Trump’s marketing campaign managers, Susie Wiles and Chris LaCivita, emphasize that these hires are usually not a shakeup. As a substitute, they see them as a reinforcement of management for the ultimate stretch. They consider the advisers’ expertise is essential. Their objective is to counter Harris and Walz, whom Trump has labeled as “probably the most radical ticket in American historical past.”
With polling displaying a good race, these strikes spotlight Trump’s dedication to rally his base and safe victory by counting on his most trusted allies.